With surprising news today Ganz has announced that they are creating Webkinz Jr. A new virtual world geared for younger children. This has been something that I have been wondering how Ganz would try to hold the attention of its user base as it ages. My guess is that Webkinz Jr. will be there to draw kids in and Webkinz World with slowly mature for kids moving closer to their tweens. The announcement states that the release will be in late Spring 2009, but several retailers have already commented that the plushy toys will begin shipping in the last week of February.
Check it at: http://www.webkinzjr.com/