I can bring it I think the main reason Eve isk is not literally crushing all other games and in my opinion it could, is because some people OK...a lot more than a lot...huge amounts of people tend to think that Eve is all about ships - space ships. The game revolves around them. In one sense it does, in another it doesn't...it is all in how you look at it. And in that is the issue - the crux of the matter - the big turn off for many players. They want more than a game about ships. Whether it be starships, wooden ships, airships or any kind of ship. Why?? Ummm...well maybe because playing a ship is a little too impersonal. When you think of the canon behind EvE's Universe it is a cold lifeless place of nothing but metal, plastic, tubes, wires and go. Where is the human part of the equation? Oh yeah! She is stuck in a pod wired up to some computer controlling this ship.
I know some purist just love this, but you know what (and I do not mean this in a bad way)...it sucks! That is why the only way I can even stomach Eve is to make believe that my character is not stuck in some go filled chamber.