Guild wars platinum removes the human factor, the very thing that we identify with and turns it into just another piece of machinery stuck deep inside the belly of a huge chunk of cold steal. I ask you...is that very appealing? OMG...hell no! That is not appealing in the least. It actually distances us from that which we are. Say it with me - we're human. For all our faults, all our weakness, we cannot escape that we are human and as such we need to be free. Free to be who were in every way. Let me ask you, in Star Trek what was the Enterprise without Capt. Kirk and his crew, what was Serenity without Capt. Malcolm Reynold's and the Millenium Falcon without Han and Chewie? Seriously...the ships were awesome...no doubt about it...but it was the people that gave them life - gave them a soul!