Games that have endless free trials 2moons gold like War hammer Online; have seen resurgence in their player populace due to new customers trying out their game. When people feel like they can try something risk free, chances are if your game plays is good enough, they will stick around and ultimately pay for the product due to the fact that they are actually having fun. Most jaded gamers now days won't buy a game based off of clever marketing or promises (I'm not saying all; I'm just saying the salty MMO vets). The honest way of having your game do well in many cases is as simple as allow your community to self promote! If you allow your player base to play your game with a balanced micro-transactions system and engaging game play, they will promote your game for you.