Many games have tried and failed to replicate 9 Dragons Gold. Dubbed as the "Golden formula for making games", many gamers today will accuse most mainstream MMOs as "9 Dragons clones". This can destroy a game even before it launches; once your niche community turns its back on you, your chances for high subscription numbers have become dust in the wind. 9 Dragons Gold suffered this fate when they completely changed their core game play to try and appeal to a larger market. What followed was a HUGE dip in their player base from their outraged community and massively horrible PR. The game never regained its former strength and many players have simply blacklisted the company responsible as a result. Bioware has a strong track record however, yet many Star Wars fans worry that in trying to appease their target audiences, they might end up watering down their game.